Change is in the air, and it is a welcome thing. The other day I opened the Wall Street Journal and spotted a full page ad, pictured at left.
I felt like I was standing in a fresh fall breeze, even though I was very much indoors at the time. Right there in the Journal, the bible of evil capitalism.
Pictured at right is a full page add that is running in the Wall Street Journal, Boston Globe, New York Times, Los Angeles Times and San Francisco Chronicle, according to the agency that placed the ad on behalf of the Dalio Family Foundation. (Click on the add image for a larger version)
Ray Dalio, the patriarch of the family has made a fairly large bucket of money in hedge funds. The family foundation has decided that people need to...get ready for this..."Give people donations to their favorite charities. And request that they give donations to your favorite charities." Do this instead of, as the ad states "chaotic shopping....a month-long compulsion to buy something, anything, for everyone". Who does this Dalio Family think they are? Turns out, they have some pretty good family members.
Gasp! What? No shopping? No buying an electronic sock warmer for Uncle Phil at Brookstone (an entire mall-type store full of thoroughly useless crap, that I will admit I like to visit)? No smelly body soaps (luffa included) for Aunt Martha? No more Transformer toys for that annoying but lovable little cousin?
A simple Christmas? Giving gifts to strangers? Not expecting anything else back?
I think I remember some other guys who gave gifts, and got nothing back but a blessing.
I long for a simple Christmas.