Monday, June 09, 2008

The Merchants of Cool

Parenting is not for cowards. Chalk one up for MTV.

We have been recently dealing with a teenager in our house who is telling us our values are bogus, and those of the MTV generation are more fitting. We have been told, essentially, that we can go pound sand.

The specific issue we, as parents, are dealing with is not so important as is the fact that the culture, at this point, seems to be winning. Young, and hip, cool and relevant are winning out over tradition, character, and values.

I love my kids, but I really hate this situation.

Last week, I spent some time with a 26 year old seminary student who has spent the better part of the last 8 years working with young people. He mentioned that I should really watch "The Merchants of Cool" to get a better bead on youth culture and how it is being shaped by large companies, and sold to kids.

I am going to watch it tonight.

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