Monday, June 09, 2008

The Merchants of Cool

Parenting is not for cowards. Chalk one up for MTV.

We have been recently dealing with a teenager in our house who is telling us our values are bogus, and those of the MTV generation are more fitting. We have been told, essentially, that we can go pound sand.

The specific issue we, as parents, are dealing with is not so important as is the fact that the culture, at this point, seems to be winning. Young, and hip, cool and relevant are winning out over tradition, character, and values.

I love my kids, but I really hate this situation.

Last week, I spent some time with a 26 year old seminary student who has spent the better part of the last 8 years working with young people. He mentioned that I should really watch "The Merchants of Cool" to get a better bead on youth culture and how it is being shaped by large companies, and sold to kids.

I am going to watch it tonight.



2 comments:

Anonymous said...

I had not seen MTV since about 1988. On my new job, I have to dub one of its "reality" shows. I was stunned at what they are showing--soft core porn with some very naive and screwed up values. And they rated the show TV-PG14. No one should be watching it, let alone a 14 year old.

Puritans on the Mayflower appeal to me right about now. I want to flee.

Scott

New Breed of Advertisers said...

So what did you think of the video?

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