Today, for the first time in years, I sat through most of the Superbowl. I had hopes that the commercials would be, as is usually the case, better than the actual game. I was pleasantly surprised by the game, played in pouring rain, and in particular for a victory for Tony Dungy, who is a man of faith who has faced the most profound personal pain imaginable. A great win for a good man.As for the commercials, the performance was pathetic. Sad, unimaginative, and uninspiring. If the commercials had been a football game, they would have had a final score of:
Brainless Beer Ads / Generally Uncreative - 84
Creative / Knee Slapping Funny / Inspiring - 12
A rout. The only funny moment was the ad for Emerald Nuts, which indicated something like "in the afternoon your blood sugar declines to the point where you fall asleep, and Robert Goulet appears in your office and messes with your stuff". I have this problem all the time. So glad I have found a solution.One other item I must address. Careerbuilder needs to fire their ad agency; they are completely clueless. They have produced a series called "Career Jungle" that 1) is incomprehensible, 2) poorly edited, and 3) contains dialogue that is impossible to understand. Career Builder representatives have said that "We really want to talk about job dissatisfaction. So we have new TV work that talks about job dissatisfaction and not just bad co-workers". Oh please, people!
In my (alleged) mind, the chimpanzee campaign was one for the ages. Stay with what works. Can the ad agency. Bring back the monkeys!
1 comment:
Goulet was by far the best outside ad of the Super Bowl. However, it was blown away by the 15 second commercial promoting The Late Show - with Dave and Oprah sitting all cozy on the couch. That was the winner.
And you're right - CareerBuilder.com got jobbed by their ad agency. Those ads were terrible.
steve
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